The Conception of Lifeline Financial Freedom Solutions
An Introduction from the President and CEO
Ethel Cain Russell
My business experience spans over 25 plus years. I opened my first alterations and sewing shop business at 19. At the age of 20, I became a licensed Insurance Agent and at 21, I became a Tax Preparer. As an Entrepreneur I have met success and failure, but I never deterred from my path. I began to help many people find their niche and have always taken notice of the conditions of the people and the environment around me. I want to use my knowledge to benefit the masses. I believe the key to my success is in helping others accomplish their dreams. Life holds a purpose for each of us. We each have a destiny and that destiny has led me to this point in my life. Success is a lifelong journey and even when you find it, you must work to maintain it.
Lifeline Financial Services originated in 2004 with Ethel C. Russell, a native of the Mississippi Delta. Ethel began her company with the middle class in mind. Like herself, she realized that most middle class Americans were overworked, underpaid, and in desperate need of additional income. With that in mind, Ethel determined that these Americans could find success through a home-based business, which would allow them to generate additional income with a minimum investment.
LFFS began as a referral-based Marketing Company that offered products and services on a commission basis. It took several years for Ethel to implement all of the tools necessary to make LFFS a success. It wasn't until 2010 when America saw a rush of economic decline that Ethel realized it was time to take LFFS to the next level. Americans were suffering financial loss of income, homes, jobs and quality of life, a Plan B was needed. I believe in Your potential and look forward to helping You achieve Your goals!!!